Bob Soderstrom is co-founder and President of Silver Lake Forward. He is the founder and CEO of ChangeUp, a Los Angeles-based financial technology platform. He lives in Silver Lake with his wife and two children.


Jocelyn Hayes Simpson is the Vice President of Silver Lake Forward. She is a film and television producer. She and her family live in Silver Lake.


Catherine Geanuracos is co-founder of Silver Lake Forward. She is the co-founder of CityGrows, a technology platform for local government and served as Vice President of the Innovation and Performance Commission for the City of Los Angeles for three years. She is a Silver Lake homeowner and frequent visitor to the Silver Lake dog park.


Craig Collins has worked in conservation advocacy and creative strategy for over 35 years and is a former President of the Silver Lake Reservoirs Conservancy. He is a photographer, writer and graphic designer, serving environmental, conservation, public art, institutional, health care, religious and non-profit clients.


Rick Corsini is a long-time Silver Lake Resident and a partner at Corsini Stark Architects. He was born in Los Angeles and received his Master of Architecture in Urban Design from Harvard University. His work has been published nationally and internationally, and in addition to over 20 years of professional practice, he has held faculty appointments at schools of architecture including Cal Poly Pomona, Woodbury University, and most recently, the University of Southern California.


Gary Ventimiglia is a producer and creative executive and a Silver Lake Resident. He developed Silver Lake Forward's annual "Embrace the Lake" event.


Helen Munro-Uziel is a Silver Lake resident and parent. She works in information technology for financial services and is trained as an engineer.


Elaine Roark is a Silver Lake resident, environmental attorney, and trained as a landscape architect. She is an at-large representative on the Silver Lake Neighborhood Council.


Adam Sieff is a commercial and constitutional rights attorney, and a lecturer in law at the USC Gould School of Law. Outside his practice, Adam is an advocate for statewide social justice legislation as a Vice President of the American Constitution Society for Law and Policy, and as a director of the Jewish Public Affairs Committee of California. He lives in the Silver Lake foothills with his fiancee, Madeleine McKenna, and their brown labrador, Guinness.

Len Kendall is a Silver Lake resident who fell in love with the neighborhood after moving from Chicago. He currently serves as Executive Director of Public Relations for Golin Global, and prior to that, led marketing for VICE Media as well as a global ad agency, Havas Worldwide.

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Schuyler Senft-Grupp is Treasurer of Silver Lake Forward and a Silver Lake resident. He holds a PhD in Environmental Engineering and was a Fellow at the sustainability think-tank Rocky Mountain Institute. He is Volunteer Coordinator and trip leader for Angeles Sierra Club ICO, which works to provide outdoor experiences for all of LA's students.